Owl Labs IRL

InfoComm

InfoComm 2023 was Owl Labs’ largest event activation ever, which meant more real estate for standout graphic design. Our purpose with this booth was multi-facted:

• Capture attention and mindshare at a conference attended by all our biggest competitors

• Demo and display multiple products in a single space

• Lead with our interconnected hardware ecosystem

My design was intended to speak to the many angles of hybrid collaboration and the perspectives that are opened up when utilizing the magic of Owl Labs products. Between the kaleidoscopic graphics and the tactile hardware wall, the booth was a huge draw, generating over 500 new leads.

• Deliverables

  Booth design for InfoComm in June 2023

• Goals

  Stand out from the crowd at a saturated hardware conference

• Performance

  Generated over 500 leads, won award for “Best in Show” for the Owl Bar

• Role

  Senior Design Manager, Owl Labs

• Collaborators

  Booth production by Rockway Exhibits

Enterprise Connect

What better place to debut new hardware than IRL? Enterprise Connect marked Owl Labs’ announcement of the Owl Bar, the first in market front-of-room video conferencing device to wirelessly pair with a center-of-table camera.

This booth design was meant to spark conversation with current (and future) Owl Labs customers and partners, who came in droves to see the Owl Bar demonstrated for the first time. Even better, it also drew many competitors. Now that’s magic.

• Deliverables

  Booth design for Enterprise Connect in March 2023

• Goals

  Reveal our latest hardware product, the Owl Bar

• Performance

  Generated 10+ analyst interviews, won award for Best of Enterprise Connect in the “Best Innovation for Employee Experience Management” category

• Role

  Senior Design Manager, Owl Labs

• Collaborators

  Booth production by Rockway Exhibits

There’s more where this came from.

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