State of Remote Work
For Owl Labs’ 5th annual State of Remote Work report, I was tasked with establishing the creative direction for what is our biggest driver of press coverage and inbound content leads. This report is the bedrock of the team’s authority on remote and hybrid work; historically it has been cited by publications including the Wall Street Journal, Forbes, CNBC, MSN, US News & World Report, Fast Company, Boston Globe, Bloomberg, and Insider.
My goal for this campaign was to position Owl Labs as an expert in the remote work space, now and into the future. This iteration of the report launched with an exclusive in USA Today featuring my data viz!
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Data visualization and creative direction for omni-channel content campaign
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SEO, press pickups
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In UserTesting.com feedback, 90% of users rated the ease of interaction with the data ‘very easy’
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Senior Design Manager, Owl Labs
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Design support from Andrew Wiseman, interactive design by the Ceros PROs Team
“The report is super insightful, it’s beautiful and we got amazing coverage.”
Ashley Karr
SVP of Global Marketing