Room Solutions Renders
Owl Labs launched the Owl Bar in spring 2023. With 13 new hardware combinations to showcase across 9 global markets, we faced challenges in photographing our product ecosystem due to limitations in budget, space, and capturing the hardware at the best angles.
To overcome these limitations, I led my team in visualizing these conference room setups by conducting competitive research, crafting an aesthetic vision, and ensuring technical accuracy. My creative direction was intended to inspire but also to inform; to draw users in to an aspirational-yet-realistic set of rooms where the vibes are high, the hardware works flawlessly, and the sky’s the limit for what your team can achieve.
This imagery appears across the Owl Labs website, in sales presentations, and in interactive enablement pieces. It is a consistent top performer in our social media and paid advertising strategies. Most meaningfully, it was a career highlight to moonlight as an interior designer for a few weeks (albeit in the digital world).
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Creative direction for rendered room imagery across 13 different product combinations, localized for 9 different global markets
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Senior Design Manager, Owl Labs
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Renders by Fresco Design
“The renderings are absolutely amazing. I think it’s fitting that the first Owl Bar sale was a [room solutions combination]...a sign that they are working for us!”
Ashley Karr
SVP of Global Marketing