Mini Campaigns
The tech of your dreams
A few months after launching the Meeting Owl 3, our advertising was getting a bit stale. I was asked to come up with a new set of creative to test against our more standard messaging and designs. A photo shoot, some copywriting, and few design iterations later (all for a budget under $300), our dreams came true: no more nightmare meetings when you’re with Owl Labs.
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Multi-channel mini campaign for display advertising, paid social, and organic social
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Senior Design Manager, Owl Labs
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Photography by Soona
Hot Owl summer
July is typically a slow month across all B2B sales. In order to drive mid-summer revenue in our North American and Australian markets and take advantage of the promotional halo of Amazon Prime Day, I was given one day to design some decidedly on-the-nose creative for a loud summer sale. The results?
+40% lift in conversion rate, generating 1.1 million impressions and 69k clicks
+22% revenue lift, generating almost $200k in revenue from advertising
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Display advertising, paid & organic social, Amazon Brand Store takeover, email campaign
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Senior Design Manager, Owl Labs
